Why your hair salon needs a loyalty programme
In the hairdressing sector, competition is fierce. In Belgium, salons are plentiful and present in every neighbourhood. Your talent makes the difference, but your customers still need to come back regularly — and resist the temptation of the new salon that just opened around the corner.
A well-designed loyalty programme solves this problem. The picture is clear: a loyal customer spends noticeably more than a new one. And in hairdressing, where visits are spaced weeks apart, every lost visit represents a significant shortfall.
The problem with paper cards in salons
Many salons still use cardboard stamp cards. The principle is simple: a stamp for every haircut. After 10, a discount or a free treatment.
The problem? A large share of customers lose their card before reaching the reward. And when they lose it, they also lose the motivation to come back to you rather than somewhere else. Not to mention that the cardboard card gives you no information about your customers: who comes often, who has dropped off, which service is the most in demand.
The digital loyalty card: the modern solution
With a loyalty card on Apple Wallet or Google Wallet, your loyalty programme lives inside your customers' phones. No app to download, no card to lose.
How does it work in practice?
It's fast, professional, and takes no longer than stamping a cardboard card.
Rewards that make people want to come back
The choice of reward is crucial. Here are a few ideas that work particularly well in a hair salon:
The key is to offer a reward with perceived value without ruining your margin. A free haircut every 10 visits is a 10% discount — well worth it when you know a loyal customer brings in far more than an occasional one.
Push notifications: your secret weapon
One of the biggest advantages of the digital card is the ability to send push notifications straight to your customers' lock screens.
A few examples of effective notifications for a salon:
The open rate for push notifications is far higher than for emails. It's a direct, non-intrusive communication channel — as long as you don't overuse it. A notification every 2 to 3 weeks is the right pace for a salon.
The data that makes the difference
With a digital programme, you have access to valuable data about your clientele:
This information lets you act before losing a customer, rather than noticing their absence after the fact.
How much does it cost?
With Goodly, getting started is simple and affordable:
Compare that to the cost of printing paper cards and the lost revenue from lapsed customers. The return on investment is usually visible from the very first month.
Ready to build customer loyalty?
Your craftsmanship deserves customers who come back. A digital loyalty programme helps you build a lasting relationship with your clientele, with no extra effort day to day.
Create your free loyalty card →