What are Apple Wallet and Google Wallet?
Apple Wallet (iPhone) and Google Wallet (Android) are apps pre-installed on every smartphone. They store payment cards, plane tickets, concert tickets... and loyalty cards.
For a retailer, it's the chance to be always present in your customers' pockets.
Why is it better than an app?
Key takeaway: very few customers download a local business's app. But nearly all of them already have Apple or Google Wallet.
What you can do with Wallet
1. Digital loyalty card
Your card with your logo, your colours, and a stamp or points counter visible right inside Wallet.
2. Push notifications
Send messages that appear on the lock screen. The open rate there is far higher than for emails.
3. Location-based notifications
When a customer walks past your business, their card automatically appears on their screen. "You're nearby! Stop in for your coffee."
4. Real-time updates
When you add a stamp, the card updates instantly on the customer's phone. No need to refresh.
How do you create your Wallet card?
With Goodly, it takes 5 minutes:
How much does it cost?
Conclusion
Apple Wallet and Google Wallet are the future of loyalty programmes for local businesses. No app to develop, no download for the customer, and an engagement rate clearly higher than paper.