Last updated: October 2026
This translation is provided for convenience only. In case of any discrepancy between language versions, only the French version is legally binding.
Goodly keeps data for as long as needed to run the Merchant's loyalty programme, then deletes it. Logs and technical data are purged automatically every day according to the periods below.
No automatic deletion or anonymisation is applied to merchant accounts or to their customers' records: they are only deleted at the request of the Merchant or the customer.
| Data | Retention period | Deletion |
|---|---|---|
| Customer record (name, email, Wallet card) | As long as the card and the Merchant's account exist | At the request of the Merchant (dashboard) or the customer, or with the Merchant's account |
| History of stamps, points and rewards | As long as the card and the Merchant's account exist | With the customer's card or the Merchant's account |
| Merchant account | As long as the account exists (no deletion for inactivity) | On request, from the settings or by email — immediate deletion |
| Data from Shopify (sales, customer ↔ store links) | Until the app is uninstalled, 24 months at most | shop/redact webhook (48 h after uninstallation); customers/redact for one customer |
| Sales sent by the connected point of sale | 24 months | Automatic daily purge |
| Staff activity log and stamp log | 90 days | Automatic daily purge |
| Technical, security and access logs | 12 months maximum | Automatic daily purge |
| Internal audience measurement (no IP address) | 12 months | Automatic daily purge |
| Wallet notification log | 12 months | Automatic daily purge |
| Scheduled task log | 90 days | Automatic daily purge |
| Rate limiter (abuse protection) | 7 days | Automatic daily purge |
| Verification codes | 24 hours after expiry | Automatic daily purge |
| The Merchant's billing data | 10 years (Belgian accounting and tax obligations) | At the end of the legal period |
| Database backups | 7 days | Automatic rotation |
An end customer may ask the merchant concerned or Goodly to delete their data; the Merchant can delete a customer from its dashboard. For any request: contact@goodly.be. See also the data processing agreement and the privacy policy.