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Cookie policy

Last updated: October 2026

This translation is provided for convenience only. In case of any discrepancy between language versions, only the French version is legally binding.

1. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the site to remember certain information in order to make browsing easier and improve your experience.

Cookies may be « session » cookies (deleted when the browser is closed) or « persistent » cookies (kept for a set period).

2. Cookies and storage used on goodly.be

Goodly uses cookies and browser storage (localStorage) to operate the service and remember your choices. The functional storage below is separate from optional OpenAI advertising measurement storage, which requires your consent (section 3).

NameTypePurposeDuration
sb-*-auth-tokenStrictly necessary (cookie)Sign-in session for your account.30 days
goodly-languageUser choice (cookie)Remembers the language you chose (FR/NL/EN/DE/IT/SQ).12 months
sidebar_stateUser choice (cookie)Dashboard display preference (side menu open or collapsed).7 days
goodly_lang_suggest_dismissedUser choice (localStorage)Remembers that you closed the language suggestion.Persistent, until you clear it
goodly_staff_langUser choice (localStorage)Language of the point-of-sale interface (merchants' staff only).Persistent, until you clear it
goodly_ads_consent_v1User choice (localStorage)Remembers your acceptance or rejection of advertising measurement.Choice valid for 30 days
goodly_ads_rejectedStrictly necessary (cookie)Remembers only your rejection if writing to localStorage fails, including when storage is full; no advertising measurement.30 days, deleted if you accept

The OpenAI SDK is neither downloaded nor run before you explicitly choose “Accept”. An equally prominent “Reject” option lets you continue using the site. Your choice is remembered for 30 days in goodly_ads_consent_v1; fresh consent is required after it expires.

3. Optional OpenAI Ads measurement

With your consent, Goodly uses the OpenAI Ads pixel to measure visits attributable to its advertising. It operates only on public marketing pages in all six languages. It is absent from the dashboard, sign-in, sign-up and account onboarding pages, and end-customer pages (loyalty cards, passes and gift cards).

The only event configured by Goodly is page_viewed. OpenAI receives the page URL and referrer (origin and path, without query parameters or fragments), browser and connection information, including the IP address, and pseudonymous browser and ad-click identifiers. These data are not anonymous.

Goodly does not explicitly provide contact data to the pixel. However, automatic advanced matching is enabled in the OpenAI configuration: after you consent, the SDK may detect supported form fields and hash email addresses, phone numbers, first names and last names in your browser before sending them to OpenAI for advertising matching. Supported country, city, region and postal-code fields may also be sent, without hashing. Hashing does not make these data anonymous.

Goodly does not sell or rent your personal data. With your consent, the advertising measurement data described above are sent to OpenAI. Its use of the data is described in its privacy policy.

NameTypePurposeDuration
__obrefOptional measurement (first-party cookie)Pseudonymous browser identifier for OpenAI attribution.Up to 365 days, unless withdrawn or cleared
__opprefOptional measurement (first-party cookie)Reference to a click on an OpenAI ad.Up to 30 days
__oaiq_consentSDK consent choice (first-party cookie)Remembers the consent state passed to the SDK.Up to 30 days
oaiq_consentSDK consent choice (localStorage)Remembers consent state; Goodly’s 30-day choice controls SDK loading.Persistent until cleared

4. In-house audience measurement

The in-house measurement described below operates independently of the optional OpenAI pixel in section 3. Its safeguards do not apply to data sent to OpenAI after you consent.

Website traffic statistics use in-house audience measurement with no analytics cookie or identifier placed on your device. A technical pseudonym is calculated on the server and renewed daily; the IP address is not retained. We measure pages, referral sources, clicks, scrolling, the time during which the page is visible, video playback events and progress milestones, form steps (a field focused or completed, without its entered value) and error categories. Visible time and played video segments do not prove visitor attention. When a merchant account is created, certain events are linked to its internal identifier to measure verification, card creation and first payment. These data are pseudonymised, not anonymous. Measurement events contain no form contents, names, email addresses or passwords. They are accessible to authorised administrators and kept for 12 months. This in-house measurement performs no cross-site advertising tracking.

This measurement neither accesses nor stores any information on your device; it therefore does not require consent under the ePrivacy Directive. For any question on this subject, write to us at contact@goodly.be.

5. How to manage cookies

To change your choice, open the public site’s “Cookie preferences” control and choose “Reject”. Withdrawal stops future pixel collection, passes the rejection to the SDK if loaded and deletes the __obref and __oppref identifiers from your browser. It does not delete data already sent to OpenAI or affect the lawfulness of earlier processing. You can also clear cookies and local storage in your browser.

You can configure your browser at any time to accept or refuse cookies. Note, however, that deleting or blocking functional cookies may prevent parts of the site from working properly, in particular signing in to your account.

Here is how to manage cookies in the most common browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

For more information about managing cookies, see www.allaboutcookies.org.

6. Changes to this policy

Goodly may amend this cookie policy. The last update date appears at the top of the page. Optional advertising measurement remains subject to your prior consent.

7. Contact

For any question about our use of cookies: contact@goodly.be

To learn more about the protection of your personal data, see our privacy policy.