Loyalty programme

Programme rules and privacy notice

You have added (or are about to add) a business's loyalty card to your Wallet. Here is how the programme works and what happens to your data.

How the programme works

A card in your Wallet
The card is added to Apple Wallet or Google Wallet, with no app to install. It shows your first name, your customer code and your balance, updated remotely.
A stamp or points on every visit
On each visit, the business credits you with a stamp or points (one visit per day). The business may offer welcome stamps or points when you sign up.
Your reward at the threshold
When you reach the number of stamps or points set by the business, you are entitled to the reward shown on the card. It is collected on site; the card then starts again from zero (or from the next tier).
Occasional bonuses
The business may offer bonus stamps or points, for example for your birthday or during a special event. These bonuses are given without any stake or game of chance.
Referrals
You can share your card with someone you know. If the business has enabled referrals, both the referrer and the referred person may receive a bonus whose amount is set by the business.
Gift cards
Some businesses offer gift cards in the Wallet. Their conditions (validity period, partial use, non-refundable) are displayed on the card itself.
Changes and end of the programme
The business may adapt or end its programme. You can remove your card at any time from your Wallet or ask for your data to be deleted (see below).

Privacy notice (GDPR)

This notice informs you, in accordance with Articles 13 and 14 of the GDPR, about how your data is processed as part of the programme.

Data controller
The business that offered you the card. Its name appears on the card and on the sign-up page.
Processor
Goodly (contact@goodly.be), which provides the technical platform on behalf of the business.
Data processed
First name, last name, e-mail address, phone number (optional), your visits, stamps and points, your phone's language, and the country and device type (audience statistics).
Purposes
Managing your card and rewards; notifications related to how the card works (stamp received, reward available, update); sending the business's offers by e-mail and notification only if you agreed to it.
Legal basis
Performance of the programme you joined (contract) for managing the card; your consent for offers, which you can withdraw at any time.
Recipients
Apple (Apple Wallet) or Google (Google Wallet) to display the card; Goodly's technical providers (hosting, e-mail delivery — listed in the privacy policy); the business's connected point of sale, if it has enabled it.
Retention period
For as long as your card exists, or until you ask the business or Goodly to delete it.
Your rights
Access, rectification, erasure, objection, portability and withdrawal of consent. Contact the business or Goodly (contact@goodly.be). Every offer e-mail contains an unsubscribe link.
Complaints
You may lodge a complaint with the Belgian Data Protection Authority: www.dataprotectionauthority.be.
Minimum age
The programme is open to people aged 13 and over.

Last updated: 30 September 2026.