The florist's paradox
A florist has an unusual clientele: most customers buy rarely, yet they come back regularly over the course of the year. A bouquet for a birthday, flowers for Mother's Day, an arrangement for a dinner, sometimes an impulse buy while passing the window.
So the challenge is unique: how do you build loyalty with a clientele that walks through your door only a few times a year? The answer comes down to two words: memory and reminders. That's exactly what a digital loyalty card delivers.
Why a paper card doesn't hold up
A stamp card assumes frequent visits to make sense. At a florist's, where the customer might come five or six times a year, a cardboard card is almost always lost between two purchases. And even when it survives, it does nothing more than count stamps.
Yet the florist's real challenge isn't just to reward, it's to come back to mind at the right moment. And only digital can do that.
The digital card: always in the pocket
With a card on Apple Wallet or Google Wallet, your shop stays present in your customers' phones, even between purchases months apart.
How it works
The points mode is ideal for a florist, because purchase amounts vary widely: a few euros for a single stem, far more for a wedding arrangement. Points faithfully reflect the value spent.
Rewards suited to flowers
The key is to offer a reward that makes sense in the world of flowers and that gives customers a reason to favour your shop over another.
Seasonal reminders: your best asset
This is where the digital card turns the occasional into the recurring. The calendar is full of occasions to give flowers, and a reminder at the right moment often triggers the purchase. Push notifications are perfect for this:
These messages land directly on the lock screen, at the precise moment the customer might forget the occasion. You become the natural reflex whenever it comes to giving flowers.
Personal dates
If you note your customers' important occasions (birthdays, wedding dates), you can also send personalised reminders: *"Your wife's birthday is coming up. Shall we prepare something special?"* A thoughtful touch that makes all the difference.
Spotting your best customers
With Goodly's RFM analytics, you can identify:
For a florist, a professional client or a loyal individual is worth a great deal over the year. Knowing them better means serving them better.
Gift cards: a natural fit
The florist is one of those businesses where the gift card makes perfect sense. Offering a voucher for a bouquet is an easy, appreciated gift idea. With Goodly, you offer digital gift cards that bring new customers into your shop, with no printing costs.
How much does it cost?
Ready to make your loyalty bloom?
Your customers may buy rarely, but they come back all year round. A digital loyalty card helps you stay on their mind, reach out at the right moment, and turn every occasion into a visit to your shop.
Create your shop's loyalty card →