Why loyalty is your best investment
Acquiring a new customer costs 5 to 7 times more than keeping an existing one. For a café or a restaurant, that means every regular customer is worth their weight in gold.
Here are 7 concrete strategies to bring them back.
1. The digital loyalty card
Forget cardboard cards. A card on Apple Wallet that the customer always has on them is far more effective than a card they leave at home.
How to do it: Use Goodly to create your card in 5 minutes. A QR code at the counter, and that's it.
2. Push notifications at the right moment
Send a notification at 8 a.m.: "Your coffee is waiting for you ☕". The customer sees it on their lock screen and thinks of you.
Tip: Don't spam. 1 notification a week, at the time your customers usually drop by.
3. A reward that makes them want to come back
"10th coffee free" works, but get creative:
4. Automatic Google reviews
After each visit, automatically send an email asking for a Google review. The more positive reviews you have, the more new customers find you.
The result: A business with many Google reviews attracts far more customers than one with very few.
5. Knowing your customers by name
When you type in a customer's PIN code, their name appears. "Hello Sophie, the same as yesterday?" — it makes all the difference.
6. Spotting customers who drop off
With RFM analytics, you instantly see which regular customers haven't been in for 2 weeks. Send them a push: "It's been a while, we're keeping your spot!"
7. Gift cards
A happy customer gives a gift card to a friend → you gain a new customer without spending on advertising.
Get started today
Most of these strategies can be set up in under 10 minutes with Goodly. Free to get started.