Two stamp cards in the Wallet: one Dutch, one Belgian
Goodly and Stampzer are two digital loyalty cards added to Apple Wallet and Google Wallet without an app: Stampzer is a stamp card « gemaakt in Nederland » (made in the Netherlands), in closed beta when we read its site, with a website in Dutch only; Goodly is a Belgian solution available today, with stamps, points or tiers, a staff till, automated Google reviews, paper-stamp transfer and six languages.
This comparison relies only on public facts read on stampzer.com on 10 October 2026 (home, prijzen, voor wie and privacy pages) and on Goodly's own pages (pricing, terms). Comparative advertising is regulated in Belgium by article VI.17 of the Code of Economic Law: objective, verifiable, not misleading, without discrediting. Stampzer is in beta and itself states that its subscription is still being defined: check the source page before you decide.
Stampzer in short: a simple stempelkaart, in closed beta
Stampzer offers a « digitale klantenkaart »: the customer scans a QR code and the card appears in their Apple Wallet or Google Wallet, « geen app downloaden, geen account aanmaken » (no app to download, no account to create). The merchant or their employee adds a stamp with one tap in the dashboard, from a phone, a tablet or a computer. The customer automatically receives a reminder when their card is almost full. The site is signed by Studio Clear, states « Gemaakt in Nederland » and gives hello@stampzer.com as contact; Belgium is not mentioned on the pages we read.
As of 10 October 2026, Stampzer is in closed beta (« besloten bèta »): you join a waiting list, use is free during the beta without a credit card, and early sign-ups are promised a permanent introductory discount. The prijzen page shows two plans: Starter €24 per month (Wallet without an app, unlimited customers and stamps, logo, colours and reward, stamping from the phone or tablet, view of returning customers) and Pro €41 per month (plus several locations under one account, push notifications, actions and promotions such as double stamps, extended insights, priority support). VAT is not specified. No set-up fee and no cost per customer; the subscription is « maandelijks opzegbaar » (cancellable monthly), with no notice period.
The privacy policy (July 2026) indicates hosting in the European Union with Hostinger and the use of Microsoft Clarity; the company name and registration number do not appear on the pages we read.
Goodly in short: available today, in Belgium, in six languages
Goodly creates a card in your name and your colours, added to Apple Wallet or Google Wallet by QR code or link. You stamp from the dashboard, by scanning the customer's QR, by their 4-digit code or from the staff till, whose access is separate from your account. Stamps, points or tiers, push notifications, campaigns and offers on the card, automated Google review requests, transfer of stamps from paper cards, statistics, multi-site, Shopify and Lightspeed connections, six languages (FR, EN, NL, DE, IT, SQ), support at contact@goodly.be.
Public prices excluding VAT are €29 per month (Pro, 1 card), €69 (Business, 2 cards, gift cards, geolocation) and €149 (Multi-site, 5 sites, then €20 per site), with a 14-day trial on Pro, 15 % off yearly, 20 % off over two years, a monthly subscription with no commitment and a 30-day money-back guarantee (see pricing).
The table: 8 verifiable criteria
| Criterion | Stampzer | Goodly |
|---|---|---|
| Wallet card without an app | Yes, Apple Wallet and Google Wallet by QR code | Yes, Apple Wallet and Google Wallet by QR code or link |
| Public price excl. VAT | Starter €24, Pro €41 per month; VAT not specified; free during the beta | Pro €29, Business €69, Multi-site €149 per month excl. VAT; -15 % yearly, -20 % two years |
| Trial and commitment | Closed beta via waiting list; monthly, cancellable without notice; introductory discount promised to early sign-ups | 14-day trial on Pro; monthly with no commitment; 30-day money-back guarantee (terms art. 7 and 8) |
| Languages | Site in Dutch only | Six languages: FR, EN, NL, DE, IT, SQ |
| Staff till | « Jij of je medewerker » (you or your employee) stamps in the dashboard; no separate access or role described | Staff till with separate access; QR scan or 4-digit code |
| Transfer of paper stamps | Not mentioned | Yes, card by card, with human verification |
| Automated Google reviews | Not mentioned | Yes, automated Google review requests after the visit |
| Multi-site / integrations | Several locations in the Pro plan; no till or e-commerce integration mentioned | Multi-site 5 sites (€149, +€20 per site); Shopify and Lightspeed connections |
Stampzer sources: stampzer.com (home, FAQ, paper-versus-digital table), stampzer.com/prijzen/, stampzer.com/voor-wie/ and stampzer.com/privacy/, read on 10 October 2026.
What Stampzer does well
A low, readable entry price. Starter at €24 per month, with no set-up fee or cost per customer, and unlimited customers and stamps: for a business that wants a simple stamp card, the formula is clear.
Deliberate simplicity. One QR to scan, one tap to stamp, no hardware to buy, an automatic reminder when the card is almost full: Stampzer does not try to do everything, and says so.
Honest terms. Cancellable every month without notice, free during the beta, introductory discount promised to early users: the stated commitments are clear.
Why Goodly is the best choice for a local business in Belgium
Both cards rest on the same principle. For a Belgian merchant, five criteria in the table make the difference.
Goodly is available today. Stampzer is in closed beta, accessible via a waiting list, and states that its final subscription is in preparation. Goodly is created online in a few minutes, with a 14-day trial on Pro and a 30-day money-back guarantee (terms art. 7).
Goodly is Belgian, and speaks your languages. Stampzer's site is in Dutch and does not mention Belgium; VAT is not specified. Goodly invoices in Belgium, under Belgian law, and shows the card, the sign-up form and the dashboard in French, Dutch, English, German, Italian and Albanian. In a Brussels neighbourhood, a street in Liège or a German-speaking municipality, that matters at every sign-up.
The staff till has its own access. At Stampzer, « jij of je medewerker » stamps in the dashboard; no role or separate access is described. At Goodly, your team uses the staff till, without access to your account, and the customer gives their 4-digit code or shows their QR. The guide a loyalty programme without changing your till explains this set-up.
Google reviews, paper stamps, points and tiers. Goodly automatically asks for a Google review after the visit, carries over stamps from existing paper cards and offers, besides stamps, points or tier programmes. Stampzer focuses on the stamp card; Google reviews and paper-stamp transfer are not mentioned.
Multi-site and integrations. Stampzer manages several locations in its Pro plan, with no integration mentioned. Goodly covers 5 sites in its Multi-site plan and connects to Shopify and Lightspeed.
For a hair salon, a café or a bakery in Belgium, Goodly is the most complete and the safest choice today. The Goodly vs Joyn comparison covers the main Belgian network player.
Frequently asked questions: alternative to Stampzer
What is an alternative to Stampzer?
Goodly is the Belgian alternative to Stampzer: the same card in Apple Wallet and Google Wallet without an app, available immediately, in six languages, with a staff till, automated Google reviews, paper-stamp transfer, points or tiers and Shopify and Lightspeed connections, from €29 excl. VAT per month. For a network-based solution, see the Goodly vs Joyn comparison.
Stampzer or Goodly for a café or a bakery?
For a simple stamp card in a single Dutch-speaking shop, Stampzer promises an entry price of €24 per month once its beta ends. For a café or a bakery in Belgium that wants to start this week, with a team at the counter, French- and Dutch-speaking customers and Google reviews to collect, Goodly is operational today for €29 excl. VAT per month.
Can I migrate from Stampzer to Goodly?
Yes. The Stampzer subscription is cancellable every month without notice. At Goodly, create your card, display the QR at the counter and carry over the stamps your customers already earned with stamp transfer, described in the guide moving to the Wallet without losing stamps. Your customers add the new card to their Wallet in one scan.
Does Stampzer work in Belgium?
Technically, an Apple Wallet or Google Wallet card works anywhere. However, the Stampzer pages read on 10 October 2026 mention neither Belgium, nor VAT, nor any language other than Dutch; ask hello@stampzer.com before joining the waiting list. Goodly is Belgian, invoices with Belgian VAT and answers in French and Dutch at contact@goodly.be.
Is Stampzer cheaper than Goodly?
On paper, Starter at €24 is below Goodly Pro at €29 excl. VAT; as Stampzer's VAT is not specified, the real gap is unknown. Push notifications, included at Goodly from Pro, appear at Stampzer in Pro at €41. Compare what is included: staff till, Google reviews, paper-stamp transfer, points and tiers, six languages. The guide to digital loyalty card prices in Belgium gives the market benchmarks. Create your card: 14-day trial on Pro, then a 30-day money-back guarantee under the terms.
Sources
- Stampzer, home page: how it works (QR, Wallet, one-tap stamping), FAQ, paper-versus-digital table, closed beta and waiting list, « Gemaakt in Nederland », contact: stampzer.com (read on 10 October 2026).
- Stampzer, prijzen: Starter €24 and Pro €41 per month, plan contents, free during the beta, monthly cancellation without notice, introductory discount: stampzer.com/prijzen/ (read on 10 October 2026).
- Stampzer, voor wie: targeted sectors, no mention of Belgium: stampzer.com/voor-wie/ (read on 10 October 2026).
- Stampzer, privacy (July 2026): Hostinger hosting in the EU, Microsoft Clarity: stampzer.com/privacy/ (read on 10 October 2026).
- Goodly, pricing and terms, art. 7, 8 and 13 (read on 10 October 2026).
- Code of Economic Law, art. VI.17 (comparative advertising), ejustice.just.fgov.be.