Customers & campaigns

Understanding segments: new, regular, VIP, at risk, lost

Segments are calculated from the number of visits and the date of the last visit, with the same rules everywhere.

Each customer is classified automatically, with the same rules in My customers, campaigns and statistics:

  • New: fewer than 2 visits.
  • Regular: at least 2 visits (distinct days).
  • VIP: at least 10 visits.
  • At risk: no visit for more than 30 days.
  • Lost: no visit for more than 90 days.

A visit is counted once per calendar day; stamps given remotely do not count. The Performance page (from the Pro plan) shows visits over 90 days, busy hours and the groups of customers who signed up in the same week. From a segment, prepare a notification or an e-mail directly.