Best digital loyalty cards in Belgium 2026

The best digital loyalty cards for a Belgian business in 2026

Ranking established by Goodly according to public and verifiable criteria; we cite our sources.

A digital loyalty card replaces the cardboard stamp card with a card on the customer's phone, in Apple Wallet, Google Wallet or an app. In Belgium, a merchant can choose between Belgian, Dutch, French and international solutions, at prices ranging from €0 to more than €150 excluding VAT per month. This ranking compares nine of them: Goodly, then eight alternatives, each with a short profile and a link to a detailed comparison.

All prices are those displayed publicly by each vendor on 10 October 2026, excluding VAT unless stated otherwise. They may change; the source is given for each profile and repeated at the end of the article. Dollar prices are converted as a guide at the European Central Bank reference rate of 9 October 2026 (€1 = $1.1206).

Our method and criteria

We kept five criteria, all verifiable on each vendor's public pages:

1. Public price. The price is displayed in euros excluding VAT, with no mandatory demo or quote, with the extras (locations, cards, SMS, set-up fees).
2. No app. The card lives in Apple Wallet or Google Wallet; the customer has nothing to download and no account to create.
3. Languages. The merchant's tool and the customer's card exist at least in French and Dutch.
4. Features included in the first paid plan. Push notifications, staff till with separate access, transfer of stamps from paper cards, Google review requests, till integrations.
5. Belgian support and framework. Company established in Belgium, contract under Belgian law, support in French and Dutch, processor role under the GDPR.

A necessary clarification: Goodly writes this ranking and appears in first place. That is precisely why every criterion is public, every fact sourced and dated, and every profile honestly states what the solution does better than us. Comparative advertising is governed by article VI.17 of the Code of Economic Law: compare objectively, without discrediting. If a criterion does not matter to you, the Joyn network for example, the ranking changes; the profiles are there for that.

The 2026 ranking

1. Goodly, the complete Belgian Wallet card from €29 excl. VAT

For whom. Belgian coffee shops, bakeries, salons, restaurants, shops and food businesses that want their own card in Apple Wallet and Google Wallet, with no app, and that work in French, Dutch or both.

Public price. Pro €29 excl. VAT per month (1 card, 14-day trial), Business €69 (2 cards, gift cards, geolocation), Multi-site €149 (5 sites, then €20 per site); -15% annually, -20% over two years; no commitment on the monthly plan; 30-day money-back guarantee (pricing).

Strengths. Card in your brand in the Wallet by QR or link; stamps, points or tiers; push notifications, campaigns and offers on the card; stamping from the dashboard, by QR scan or 4-digit code; staff till with separate access; verified transfer of stamps from paper cards; automated Google review requests; statistics; Shopify and Lightspeed connections; six languages (FR, NL, EN, DE, IT, SQ); Belgian company, terms under Belgian law, Goodly as processor under article 28 of the GDPR (T&C art. 13); support at contact@goodly.be.

Main limitation. No shared network between merchants, no free plan and no physical card: the card lives on the customer's phone, and only at your business. Create your card to test for 14 days.

2. Joyn, the Belgian shared-card network

For whom. Businesses whose customers already hold the Joyn card or app, especially in Flanders, and that want to be visible in a network and in partner banks' apps.

Public price. Lite €16.96, Connect €50.96 and Expert €67.96 excl. VAT per month on an annual contract; from €19.95 on monthly billing according to Joyn's article of 18 August 2023; Joyn Box at €50 and physical cards from €30; no trial mentioned (joyn.eu, 10 October 2026).

Strengths. More than 3,000 merchants and more than 2.2 million cardholders reported; partners KBC, CBC, BNP Paribas Fortis, Bancontact, Monizze, Edenred and till systems including Lightspeed; established awareness in Belgium.

Main limitation. A network card rather than a card in your brand: Joyn app, physical card to register or banking app, Apple Wallet and Google Wallet not mentioned; initial term of one year tacitly renewed, termination for convenience excluded (T&C art. 11); Joyn and the merchant are joint controllers (T&C art. 18). Details in Goodly vs Joyn.

3. Fiddo, the Belgian points-based alternative

For whom. French-speaking Belgian businesses that prefer a points programme with e-mails and SMS, and that accept an app or a web version on the customer side.

Public price. Essentiel €29 and Pro €49 excl. VAT per month; 30-day free trial; no commitment (fiddo.be, 10 October 2026).

Strengths. Belgian company; team access with role assignment; identification by QR code; CSV export; e-mail automations and SMS campaigns on the Pro plan; European hosting announced; "don't want to install an app? The web version works just as well".

Main limitation. Apple Wallet and Google Wallet are not mentioned on the pages consulted: the card goes through the Fiddo app or the browser; site consulted in French only; Google reviews and paper stamp transfer not mentioned. Details in Goodly vs Fiddo.

4. FidelUp, the Brussels start-up in the Wallet

For whom. Brussels and Walloon businesses that want a Wallet card with no app, in French, Dutch or English, and that start on a tight budget.

Public price. Starter €29.99 excl. VAT per month or €299.90 per year; Business €69.99 or €699.90 per year; Multi-site €119.99 or €1,199.90 per year (up to 3 sites, API access); "1 month free with no commitment, no credit card"; "all prices shown exclude Belgian VAT (21%)" (fidelup.be/fr/tarifs, 10 October 2026).

Strengths. Apple Wallet and Google Wallet card with no app; points, stamps or tiers; unlimited customers from Starter; built-in online scanner; website and offer in three languages; founded by three Brussels residents, based in Brussels.

Main limitation. Location-based push notifications and employee and team management are only included from the Business plan at €69.99; Google review requests and paper stamp transfer do not appear in the listed features. Details in Goodly vs FidelUp.

5. Stampzer, the Dutch Wallet card in closed beta

For whom. Curious Dutch-speaking businesses, ready to join a waiting list for a Wallet solution with no app that is still being tested.

Public price. Not published: "we are working on a fair subscription", with a launch discount for waiting-list sign-ups; closed beta (stampzer.com, 10 October 2026).

Strengths. Cards in Apple Wallet and Google Wallet, "no app to download, no account to create"; staff-controlled stamping; insight into return rates; several locations in one dashboard; designed in the Netherlands, in the language of Flanders.

Main limitation. No public price, no French version, access by waiting list only; push notifications, Google reviews and integrations not mentioned. Details in Goodly vs Stampzer.

6. Hey Pongo, the French platform for restaurants

For whom. Restaurants, franchises and chains that want an omnichannel platform (loyalty, CRM, Google reviews, SMS, e-mail, kiosks and tills) and accept a demo to learn the price.

Public price. Not published: the pricing page leads to a 30-minute demo "with no commitment" (heypongo.com, 10 October 2026).

Strengths. Loyalty card in Apple Wallet and Google Wallet and an app in your brand; automatic Google review requests; push, SMS and e-mail notifications; multi-location management; more than 80 integrations announced (tills, kiosks, payment terminals, online ordering).

Main limitation. No public price and no trial mentioned; website and documentation in French only; sized for restaurants and networks rather than a single neighbourhood shop. Details in Goodly vs Hey Pongo.

7. Zerosix, the French all-in-one programme with a set-up fee

For whom. Independent restaurateurs and merchants who want a points programme connected to their till, with SMS and customer reviews included, and who accept a set-up fee.

Public price. €49 excl. VAT per month per location, decreasing from 4 locations; set-up fee of €190; no commitment, cancellation by e-mail with one month's notice; add-on modules (fortune wheel, referral, multi-integrations, surveys) without displayed price (zerosix.com/tarifs-programme-fidelite, 10 October 2026).

Strengths. Web loyalty area and card in Apple Wallet and Google Wallet; unlimited members; customer review booster included; SMS campaigns excluding consumables; more than 70 till integrations announced; website in French and Spanish.

Main limitation. €190 excl. VAT set-up and €49 per month for a single location, i.e. €778 excl. VAT in the first year at the displayed price, before modules; no Dutch version found. Details in Goodly vs Zerosix.

8. Loopy Loyalty, the international Wallet card sold in dollars

For whom. Merchants comfortable in English who want a proven Wallet stamp card, with Zapier, Make and an API, and who accept an invoice in dollars.

Public price. Starter $25, Growth $69 and Ultimate $95 per month (about €22.31, €61.57 and €84.78 at the ECB rate of 9 October 2026), or $250, $690 and $950 per year; excluding taxes; 15-day trial with no credit card; cancel at any time, no refunds (loopyloyalty.com/pricing and refund policy, 10 October 2026).

Strengths. Apple Wallet and Google Wallet card "with no app and no account"; unlimited customers and push messages; location-based messages; Stamper app with staff logins (3, 10 or 50 depending on the plan); 1, 3 or 10 locations; very complete documentation.

Main limitation. Website, pricing, FAQ and documentation in English only; dollar prices subject to exchange rates; a product of PassKit, Inc. (Delaware) with data hosted in the United States; Google reviews not mentioned. Details in Goodly vs Loopy Loyalty.

9. Stamp Me, the Australian app with NFC stamps

For whom. Businesses that want contactless stamping by StampPod or Stamp Tag, ready-made campaigns, and whose customers accept installing an app.

Public price. Lite €29, Pro €49 and Elite €169 per month; one location and two cards included, +€30 per month per additional location, +€15 one-off per additional card; 30-day trial with no credit card; no contract, payments non-refundable; tax specified only for Australian prices (stampme.com/pricing and help centre, 10 October 2026).

Strengths. NFC StampPod and Stamp Tags; customer app translated into eight languages including French, Dutch and German; birthday club, lapsed-customer messaging and Scratch & Win from Pro; Zapier and Mailchimp; company founded in 2011, SOC 2 Type II.

Main limitation. The customer must download the Stamp Me app and create an account (the Member Code can then go into the Wallet); portal and help in English; no till integration; the terms reserve ownership of members' contact details to Stamp Media (art. 4.2). Details in Goodly vs Stamp Me.

Outside the ranking: Palomi

Palomi, a French platform, offers a free plan up to 75 members, then Pro at €29 excl. VAT and Business at €59 excl. VAT per month, a native Wallet card with no app and a Google review prompt, in French; multi-location management is on quote (palomi.fr/pricing, 10 October 2026). We examined it separately: see Goodly vs Palomi.

Summary table

Prices collected on 10 October 2026 on the pages cited at the end of the article; dollars converted at the ECB rate of 9 October 2026. For a budget-focused reading, see Price of a digital loyalty card in Belgium in 2026.

Frequently asked questions

How much does a digital loyalty card cost in Belgium?

For a single business, between €0 (limited free plans, such as Palomi up to 75 members) and about €50 excl. VAT per month for a complete entry plan, to which are sometimes added set-up fees (Zerosix, €190), surcharges per location (Stamp Me, €30 per month) or an annual contract (Joyn). Goodly Pro costs €29 excl. VAT per month, everything included, after a 14-day trial. The guide calculating the cost of a loyalty reward helps estimate the total cost including rewards.

Do you need an app for a digital loyalty card?

No, not necessarily any more. Goodly, FidelUp, Stampzer, Loopy Loyalty, Zerosix and Palomi put the card in Apple Wallet or Google Wallet, which the phone already has. Joyn, Fiddo and Stamp Me go through their app (or a web version for Fiddo, a physical card for Joyn). The fewer steps the customer has to take, the more often they complete the sign-up: the guide Wallet card or mobile app covers that trade-off.

What is the alternative to Joyn in Belgium?

Goodly is the Belgian alternative to Joyn for a business that wants its own card, in its brand, in Apple Wallet and Google Wallet, with no app, no annual contract and stamping from its phone or its till. FidelUp is another Belgian option in the Wallet. Joyn remains relevant if your customers already use the Joyn network heavily. The Goodly vs Joyn comparison details the seven criteria, contract included.

Which solution for a coffee shop, a hairdresser or a bakery?

A coffee shop or a bakery sees its customers several times a week: a Wallet stamp card, stamped in two seconds by scan or 4-digit code, with a team stamping from a staff till, is the simplest format. A hairdresser has more spaced-out visits and higher amounts: points per euro or tiers, with a notification when the reward is near, suit better. Goodly offers all three formats in the same subscription; the guide stamps or points helps you choose.

Is a digital loyalty card GDPR-compliant?

It can be, provided you collect only what is necessary (a name and an e-mail are enough), separate consent to offers from the sign-up, set a retention period and have a processing contract with the vendor. Check each vendor's role: Goodly is a processor (T&C art. 13); Joyn declares itself a joint controller; Loopy Loyalty hosts in the United States under standard contractual clauses; Stamp Me retains ownership of its members' contact details. Never scan the eID for a customer card. Everything is detailed in Loyalty cards and GDPR in Belgium.

How do you choose a digital loyalty card?

Ask five questions in this order: the total price over twelve months, extras and VAT included; whether or not there is an app on the customer side; the languages of the tool and the card; what the first plan really includes (team, stamp transfer, Google reviews, integrations); the legal framework and the support. Then test with real customers: create your Goodly card, 14-day trial, 30-day guarantee after going live. The guide launching a loyalty programme in one week gives the day-by-day plan.

Sources

• Goodly, pricing and terms and conditions, art. 7, 8 and 13.
• Joyn, subscriptions, Joyn Box and cards: joyn.eu/fr-be/commercant/abonnements; merchant terms, art. 11 and 18; partners: joyn.eu/handelaar/partners (consulted on 10 October 2026); "Hoeveel kost het om met Joyn te werken?", article of 18 August 2023.
• Fiddo, offers, trial and features: fiddo.be (consulted on 10 October 2026).
• FidelUp, pricing, pricing FAQ and about: fidelup.be/fr/tarifs, fidelup.be/fr/a-propos (consulted on 10 October 2026).
• Stampzer, home page and waiting list: stampzer.com (consulted on 10 October 2026).
• Hey Pongo, home page, loyalty programme, Google reviews, integrations and pricing: heypongo.com (consulted on 10 October 2026).
• Zerosix, pricing: zerosix.com/tarifs-programme-fidelite; terms, art. 7 (consulted on 10 October 2026).
• Loopy Loyalty, pricing and FAQ: loopyloyalty.com/pricing, loopyloyalty.com/faq; documentation, terms, refund policy and DPA: docs.loopyloyalty.com (consulted on 10 October 2026); PassKit, terms of service of 24 September 2026.
• Stamp Me, pricing: stampme.com/pricing; how it works and trust page; merchant terms of 11 August 2026, art. 4.2; help centre (languages, additional locations, integrations): help.stampme.com (consulted on 10 October 2026).
• Palomi, pricing: palomi.fr/pricing (consulted on 10 October 2026).
• European Central Bank, EUR/USD reference rate of 9 October 2026: 1.1206.
• Code of Economic Law, art. VI.17 (comparative advertising), ejustice.just.fgov.be.